![]() ![]() ![]() Other users can see and share the Spotlight Snap, but no-one can reply or see the poster's profile. Spotlight allows users to post a public Snap, while keeping the rest of their profile private. Usually on Snapchat, Snaps – the short video clips themselves – can only be seen by people you are friends with on the app. ![]() 'With over four billion snaps created each day, Spotlight empowers the Snapchat community to express themselves and reach a large audience in a new way.' 'Snapchatters are some of the most expressive and creative mobile storytellers in the world and Spotlight gives them an opportunity to share their creations broadly,' said Snap Inc. Snap Inc, the US company behind Snapchat, said in November that it is lowering the threshold for people to be able to monetize videos – a luxury usually only afforded to influencers with millions of followers. ‘We’re in a weird industry where anything can happen at any moment.’ ‘I want to use the money to put back into my videos and create a life for myself where I’m able to become one of the biggest influencers on the internet. ‘Yes, it is just making videos, but there’s so much more that goes into creating what you see on camera,’ he said. ‘I’m earning about $100,000 a week on average.’Ĭasey and Rogoff are roommates who share an apartment in the Studio City section of Los Angeles.Ĭasey told the Times that he plans to give back some of the money he has earned on Snapchat to his family as a thank you for raising and supporting him. While Andre was being interviewed by the Times, he said: ‘I just got a DM from Snapchat right now saying that I earned another one was IMPOSSIBLE!!! ¿ original sound - Joey Rogoff ‘TikTok is the place to be right now, it’s where all the attention is going, all the energy is going,’ Casey said.Īnother disadvantage for Snapchat is that competition on Spotlight is getting more intense, which means that there is less money to be earned among those in a larger pool of influencers. Still, TikTok remains the dominant platform for Gen Z influencers. ‘For a lot of people Spotlight is going to change their life and it’s unbelievable.’ ‘I now have the opportunity to go to the school of my choice. ‘I think it’s going to take me a while to really process it,’ Feeney told the Times. In one clip, she is seen spinning on a hoverboard while appearing in several outfits.įeeney said that the money she has earned has made her reconsider colleges that she previously ruled out due to the exorbitantly high cost. ‘It’s definitely very well known among all TikTokers and all social media influencers.’įeeny, a high school senior, has earned more than $1million from Snapchat in the past two months. ‘Everyone is talking about Spotlight,’ Katie Feeney, 18, of Olney, Maryland, said. But since Spotlight started, she has managed to earn more than $100,000. ![]() ‘I think it’s already starting to help me get into that mainstream social media world with all the other mainstream creators,’ Casey said.ĬJ OperAmericano, 24, of Los Angeles, has been posting primarily on TikTok. ‘Hopefully other platforms see that and will follow their lead because ultimately that’s what’s going to make creators the happiest.’Ĭasey said his exploding popularity on Snapchat and the high earnings that come with it is burnishing his Q rating among influencers in the Los Angeles area. ‘They’re the highest paying platform right now. ‘Snapchat has done a really good job of recreating that in their own way, building that into their own app. ‘TikTok set that precedent of what kind of content people are looking for,’ Rogoff said. Still, Rogoff told the Times he thinks more TikTok stars will migrate to the more lucrative option offered by Snapchat. She is known to have collaborated with EA Games on its Sims 4: Get Famous. This means that a star like 17-year-old singer Loren Gray, from Pennsylvania, who has over 38million followers, can charge nearly $200,000 per post.īabyAriel, with an estimated 30million followers, could earn around $150,000 per post, while LA-based Pomeranian dog Jiffpom would rake in $100,000 per post. Popular TikTok stars earn as much as $200,000 per 60-second post, and could charge major brands as much as $1million next year if current trends continue. Instead, brand names pay influencers with a massive following on TikTok to hawk their products. TikTok stars do make money, but their checks aren't written by the platform's parent company, ByteDance. Katie Feeney, 18, of Olney, Maryland, has earned more than $1million from videos she posted to Snapchat in the past two months ![]()
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